Craig’s connection to breath and wellbeing began over 25 years ago. After experiencing what was then called “Yuppie Flu,” he turned to mindfulness, meditation and Buddhism as a way to recover and return to daily life with more clarity and grounding.

Like many people, he discovered that managing stress isn’t something you learn once — it’s something you practice. A daily rhythm that keeps tension, overwhelm and burnout from building. That realisation shaped his lifelong curiosity about how we breathe, move, and regulate our internal world.

Over the last seven years, Craig has explored and studied a wide range of breathwork approaches — from Wim Hof–style methods to Kundalini, Holotropic work, and Oxygen Advantage principles. Each one added another layer to how he understands the relationship between breath, the nervous system, and resilience.

In the last two years, being part of the NatLife tribe and working closely with Tony Riddle has brought everything together. The NATLife coaching pillars — natural movement, breath, nourishment, hot and cold therapy, and sound — align fully with what Craig wants to offer: practical tools for living more naturally in a modern, fast-paced world.

Craig’s work centres around helping people reconnect with themselves, reset their nervous system, and feel more balanced in the reality of their everyday lives.